YEARN: an HR Tech company
Project Areas:
Roadmap, Product Management, Product Marketing, Content Creation
Yearn | Then & Now
After trialing a mobile app MVP, Yearn was preparing to release their second MVP as a web application. They were still exploring their position in the market, struggling with how to communicate their concept, and eager to build on their early momentum.
Today, Yearn is exploring for their product-market fit before reaching a next round of investments.
Approach & Role
I joined to first help articulate their product concept both internally and externally. I then began to help the team clarify their product goals, define a roadmap, and assess the activity on the MVP. Then, after the first 5 months and an extensive branding exercise led by the CEO and external consultants, we landed on a 3.0 product roadmap. Then the search began for an external development team to help us bring it to life.
With a clear brand and market position and business goals in mind, we could begin translating that into longer-term product vision.
Output
Visualize & Assess Existing Product Flows
Document 3.0 Product Vision
Define User Flows
“Working with Brittany was a great pleasure. She is a very dedicated and experienced professional. In the 10 months that she worked for me, we made great progress on some of the most essential drivers for success. These steps were crucial to gain tracking in a very complex marketplace. Brittany focuses on the bigger picture without losing the details out of sight.”
Team Output
After searching and joining forces with an external development team, we were able to bring the first version of 3.0 to life within 6 weeks.
TEAM
Kaan Anit, Founder
Steven Veenendaal, CEO
Adam Ohev-Ami, UX/UI
Lifely (external development team)