Outpost24: an IT security software & professional services company
Project Areas:
Rebrand & Website Launch, Product & Service Positioning, Analyst Relations, Partner Program Framework, Internal Communications
Outpost24 | Then & Now
Outpost24 was gearing up to be sold during the time that I joined. During the 1,5 year period, I served in a management team layer responsible for guiding the merger of 7 different branches into one global company.
In August 2016 75% of Outpost24 was acquired by Monterro.
Approach & Role
As a member of the team responsible for guiding the merger of business processes across 7 different branches, I lead and oversaw a wide range of marketing and communications related projects from branding, to software integrations, to defining partner program and PR and analyst relations.
Unifying 7 sales offices into a single, established company to prepare for investment involved a wide range of moving parts.
Output
Rebrand Brief & Website Project Scope and Plan
Transform a longstanding brand into a more forward-thinking look and feel and roll it out across a global library of resources including a new website.
Global Partner Program Framework
Define, establish and communicate structural Partner Program internationally.
Industry Analyst Presentation
Gathered and prepared information for presenting to analysts together with CTO. Secured placement in one of top 5 analyst papers, Frost & Sullivan.
“Brittany has a drive to improve anything she gets in contact with to be more clear, concise or appealing… an excellent ability to communicate even difficult technical topics to a less technical audience, a rare and valuable skill.”
Team Output
After searching and joining forces with an external development team, we were able to bring the first version of 3.0 to life within 6 weeks.
TEAM
Morten Bangsgaard, COO
Carsten Bang-Jensen, CEO
Martin Jartelius, CTO
Pete Foytho, CLUTCH Creative, Art Director