INDG: a technology company specialised in digital product experiences
Project Areas:
Website Redesign, Product Brochures, B2C Mobile App Release
INDG | Then & Now
INDG had been serving up rich, 3D rendered product imagery and developing digital product experiences for large brands such as Philips and Yamaha and was looking for how to expand their services into product-oriented offerings. Additionally, they had laid groundwork for an MVP B2C Mobile and Web app for the home furnishing and retail market and were curious to see where they could take it.
They were challenged to communicate about their services in a way that reflected the complexity of their work and their possible value to companies and products.
Today INDG boasts “Every product playable”, and strongly demonstrates their work across various industries.
Approach & Role
I helped to break down their services into product areas and begin building communications around each one. This involved shaping their communications around specific products and supporting their team in in content creation for a new website, case studies, presentations and brochures. I also supported in product marketing and release of their Amikasa MVP and its first tradeshow appearance.
INDG's challenge was communicating about what they can do for a company and its products.
Output
Website Information Architecture & Wireframes
Define and draft content overview and structure wireframes for handover to develop.
Product Brochures
Content creation and direction with designer.
Mobile App Release Communications
Market competition landscape and content creation for Amikasa.
Team Output
Websites for both INDG.com and Amikasa.com as well as various first-version product brochures.
TEAM
Frans Vriesendorp, CEO
Micha Savelsbergh, CMO
Johan Kruseman, Project Manager - Amikasa
Glenn Lemming, Designer