Clay | Then & Now

Clay joined forces early on with major lock manufacturer SALTO Systems to introduce the first wireless smart locking technology that could fit on almost any door. Their strategy was first to introduce and strengthen a single product for SMEs, and evolve into an API technology company. I joined just after the launch of their first version of the SME offering, called Clay by SALTO.

In February of 2017 SALTO announced rebranded version of the initial Clay by SALTO product as SALTO KS. In March 2017, Clay was repositioned as a smart lock API technology company, and in June of 2017 it was announced that SALTO fully acquired Clay Solutions. 

Approach & Role

I worked closely with both the SALTO HQ in Spain and Amsterdam marketing and development teams to support in strengthening the brand position and product management of their initial product Clay by SALTO. This included an overhaul of their mobile app, and optimizations in their web application.

Over 17 months, I lead marketing efforts for Clay and began to shape product management in the team. I helped define and introduce a MVP and supported early stages of defining the direction for their larger ambition - Clay Locking Platform (CLP) - a smart lock API offering.